In the immediate fallout, Universal released a press statement emphasizing that they “absolutely believe in the theatrical experience” but going forward they plan to release films in the theatrical model and others on VOD or (presumably) in theaters and on VOD. “Going forward, AMC will not license any Universal movies in any of our 1,000 theatres globally on these terms,” AMC head Adam Aron said in a statement Tuesday night. government broke up studio-owned theaters in the 1940s. As soon as theaters reopen, we expect to release movies in both formats.”īy emphasizing an interest in further exploring the appeal of VOD, some, including AMC Theatres as well as the National Association of Theatre Owners (NATO), accused Universal of betraying the theatrical window and their exhibiting partners, which most major Hollywood content has been distributed through since the U.S. The showdown, which has so far culminated in AMC Theatres threatening to refuse showing any Universal releases across their nationwide network of theaters when they reopen, began Tuesday morning when NBCUniversal CEO Jeff Shell told The Wall Street Journal, “The results for Trolls World Tour have exceeded our expectations and demonstrated the viability of PVOD.
The sense of solidarity between movie studios and movie exhibitors broke down in spectacularly public fashion this week as Universal Pictures, the studio leading the way in shattering the theatrical window, and AMC Theatres, the largest movie theater chain in North America, entered a public relations confrontation.
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